Email Marketing Strategy (Mailchimp)
Define Marketing is an Australian-owned digital marketing studio based in Logan Reserve, Queensland (Brisbane), offering Email Marketing Strategy (Mailchimp) (CRM Automation & Implementation) for businesses across Australia & New Zealand.
Mailchimp Certified Partner campaigns and automations for businesses already on Mailchimp, or integrated alongside your GoHighLevel setup.
What this involves
Email marketing remains one of the highest-returning channels for small and growing businesses — when it's done well. A well-designed newsletter keeps you top of mind, a welcome series turns new subscribers into customers, and retention flows turn one-time buyers into repeat ones. Done badly, it's just noise in an inbox. As a Mailchimp Certified Partner, we do it well.
We design and build email campaigns and automations in Mailchimp that are aligned to your brand and your customer journey — not generic templates. That includes high-converting newsletter design, welcome series automation for new subscribers, customer retention and win-back flows, and A/B subject line testing to continually improve open rates.
For e-commerce clients, we connect Mailchimp to your store to power abandoned-cart recovery, product recommendations, and post-purchase sequences that increase customer lifetime value. Every campaign is tracked, so you can see opens, clicks, and the revenue each email generates.
Core Deliverables & Outcomes
How we work
- 1
List & audience review
We audit your list, segments, and signup sources, and clean up inactive contacts to improve deliverability.
- 2
Strategy & calendar
We plan a campaign calendar and automation flows mapped to your customer journey and sales cycle.
- 3
Design & copy
On-brand email templates and persuasive copy are built for each campaign and automation, mobile-first and tested across clients.
- 4
Automation setup
Welcome series, abandoned cart, and retention flows are built and connected to your website or store.
- 5
Testing & reporting
A/B testing on subject lines and content, with reporting on opens, clicks, conversions, and revenue per send.
Why it matters
- Mailchimp Certified Partner expertise applied to your campaigns
- On-brand, mobile-first email design that actually gets opened and clicked
- Automated welcome and retention flows that work while you sleep
- Abandoned-cart recovery that recovers lost e-commerce revenue
- A/B testing and reporting that continuously improve results
Frequently asked questions
What does being a Mailchimp Certified Partner mean?+
It means we've completed Mailchimp's official certification, demonstrating proven expertise in setting up, automating, and optimising Mailchimp for business results — not just sending emails. You're working with a recognised, vetted partner.
Can you improve my existing Mailchimp account?+
Yes. We audit existing accounts regularly — cleaning up audiences, rebuilding templates, fixing broken automations, and adding the flows that drive revenue. An audit is a great starting point.
Do you handle the copywriting and design?+
Yes. We write the copy and design the emails to match your brand, so your campaigns look professional and read persuasively rather than like a generic template.
Can Mailchimp connect to my online store?+
Yes. We integrate Mailchimp with WooCommerce and Shopify to power abandoned-cart emails, product recommendations, and post-purchase follow-ups that increase customer lifetime value.
Ready to implement Email Marketing Strategy (Mailchimp)?
Speak directly with Martin & Tabitha to get an actionable proposal with transparent pricing.
Looking for email marketing strategy (mailchimp) in your area? We have localised pages for Logan, Brisbane, every capital city and the regions between.
See your local team