CRM Automation & Implementation
Define Marketing is an Australian-owned digital marketing studio based in Logan Reserve, Queensland (Brisbane), offering CRM Automation & Implementation for businesses across Australia & New Zealand.
GoHighLevel CRM setup, automation, pipelines, and lead funnels built to capture every enquiry and follow up faster than your competition.
Most businesses don't have a marketing problem — they have a follow-up problem. Leads come in from your website, your ads, and your phone, and too many of them go cold because there's no system to capture, respond to, and nurture them consistently. CRM automation fixes that, and it's one of the highest-ROI investments a service business can make.
We build most of our clients' CRMs on GoHighLevel — an all-in-one platform that combines a proper CRM, pipelines and opportunities, calendar and online booking, two-way SMS, email, automations, funnels, and a website builder in the one system. It's the platform we run our own business on, and it lets us replace the tangle of disconnected tools most service businesses stitch together with one connected system that actually talks to itself.
Our automation work spans the full customer journey: lead capture, instant SMS and email responses, appointment booking, pipeline management, nurture sequences, and re-engagement of past clients — all built natively in GoHighLevel. If you're already invested in ActiveCampaign or Mailchimp, we can run them alongside or migrate everything across. Either way, we make the pieces work together so no lead ever falls through the gaps.
GoHighLevel CRM Setup & Implementation
Full GoHighLevel build-out — pipelines, calendars, missed-call text-back, SMS & email workflows, and automations that turn every enquiry into a booked, followed-up opportunity.
- GoHighLevel pipelines & opportunities
- Missed-call text-back & SMS automations
- Calendar & online booking setup
- Workflow & automation build-out
ActiveCampaign Integration & Automation
Tag-based email automation and segmenting layered alongside your GoHighLevel CRM, or as a standalone engine for email-first businesses.
- Custom webhook triggers
- Dynamic contact segmenting
- Automated re-engagement sequences
- E-commerce purchase sync
Email Marketing Strategy (Mailchimp)
Mailchimp Certified Partner campaigns and automations for businesses already on Mailchimp, or integrated alongside your GoHighLevel setup.
- High-converting newsletter design
- Welcome series automation
- Customer retention flows
- A/B subject line testing
Lead Funnel & Pipeline Automation
GoHighLevel-native funnels, landing pages, and pipelines that move prospects from first click to booked call — fully automated, end to end.
- GoHighLevel funnel & landing pages
- Automated lead capture & tagging
- SMS & email follow-up sequences
- Calendar appointment booking